Do you want to stay ahead of the curve and ensure that your business survives the rapid change tech advancements thrust on the e-commerce marketplace? According to marketing fore thinker Rich Schefren, the name of the game is data and getting your hands on as much of it as possible.
In 2006 Rich wrote The Internet Business Manifesto predicting marketing trends, the importance of social media, why people needed to pay attention, and what they needed to do to be successful with it. The book’s been downloaded well over 2 million times and those that took his advice made a lot of money. Now he’s onto a new scent and joins Josh on #MakingBank to discuss what he sees coming down the pike.
Listen in as he and Josh discuss the future of data incorporation, AI, and machine learning, so you can grow your business with the most up to date tools out there, as well as…
✔ What a hypnotist taught Rich about direct response advertising
✔ The next big shift in advertising
✔ What an identity graph is and why companies are building them
✔ Different ways to grab and utilize data today
✔ Why the first trillionaire will most likely be an entrepreneur working in AI
And much more…
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