From Transaction to Transformation - Top Marketing Principles from Expert George Bryant: MakingBank S3E41

Today on #MakingBank, the authentic guru of marketing himself, George Bryant joins Josh to talk transformational relationship marketing. From adolescence to early adulthood George survived physical, emotional, and sexual abuse, a 12-year career in the Marine Corps, PTSD, bulimia and opiate abuse, before a familial health diagnosis made him realize he needed to do something different with his life in order to survive.

Through self-proclamation, owning his story, and speaking truthfully about his past while being unapologetically authentic he transformed his health and wellness blog and app into a sustainable career path built on relationships and honesty. Now, he is known as the Oz behind multiple nine-figure businesses working with clients from Men’s Health to Vital Proteins, Reebok, Adidas and more.

Listen in as he and Josh discuss George’s revolutionary approach to marketing as he reveals his strategy for the first time ever! As well as…

✔ What Transformational Marketing is

✔ The 7 Guiding Principles of Transformational Marketing

✔ What the “Grandma Test” is, and how you can use it

✔ How Cart Abandonment Gifting works

✔ How George recovered 32% of people that abandoned their carts

✔ Where people miss the mark in marketing by thinking “digital”

And much more…

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